Lounge Lizard Explores the Role of AI in Ad Buying, and Why Transparency Matters More Than Ever
Lounge Lizard Logo
Even in a world of advanced AI, a little human oversight goes a long way. At Lounge Lizard, we believe ad buying should be efficient and accountable, because smart robots still need smart strategy.
In its latest article, “AI in Ad Buying: Navigating Efficiency and Transparency Challenges,” Lounge Lizard explores how AI is transforming programmatic advertising, from real-time bidding and predictive targeting to dynamic creative optimization. The piece also addresses the less glamorous aspects of the conversation, including algorithmic bias, data privacy, and the “black box” nature of AI decision-making.
“It’s easy to get caught up in the excitement of automation,” says Ken Braun, Co-Owner of Lounge Lizard. “But to use AI responsibly and effectively, marketers need to understand where it creates value, where it creates risk, and how to keep people at the center of the process.”
The piece outlines how brands can:
-Leverage AI to boost efficiency without sacrificing oversight
-Combat bias and ensure ethical use of customer data
-Select ad tech platforms that prioritize transparency and fraud prevention
Lounge Lizard works with clients to integrate AI tools in a way that balances performance with accountability, pairing smart automation with strategic human insight.
This article is part of Lounge Lizard’s ongoing commitment to helping businesses navigate the evolving intersection of technology, marketing, and ethics.
Explore more insights at www.loungelizard.com.
Ken Braun
Lounge Lizard Worldwide Inc
+1 888-444-0110 ext. 102
email us here
Distribution channels: Business & Economy, Culture, Society & Lifestyle, Media, Advertising & PR, Social Media
Legal Disclaimer:
EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Submit your press release